Our vendor clients are the heart of our business. We delight in creating and maintaining long-standing successful vendor-retailer relationships. Laura Crawford, Inc. has helped clients capture placement in major retailers: Whole Foods Market, Natural Grocers Vitamin Cottage, Freshthyme, and MOM's Organic Market.
From re-branding product lines to curating successful lifestyle line packages for natural grocery retailers, Laura Crawford, Inc. provides the highest quality of service. We specialize in line growth and brand establishment in the natural products marketplace through marketing and consulting.
TWO WAYS OF WORKING WITH US
distribution / representation
With distribution, Laura
Crawford Inc. (LCI) and your
company negotiate a price for
LCI to buy your products at. LCI acts as a sales rep, calling and emailing for orders. Once an order is placed, LCI places an order and pays the negotiated price. Your company will then ship directly to the store with a packing slip and shipping label LCI provides.
There is no monthly fee under distribution. Services are largely the same as working with us under representation.
Independent Natural Food Retailers Association (INFRA)
Fresh Thyme Farmers Market
MOMS Organic Market
National Co-op Grocers
Natural Grocers/Vitamin Cottage
Sprouts Farmers Market
Whole Foods Market
More traditional sales representation. Laura Crawford Inc. (LCI) and your company sign a representation agreement that includes a commission percentage agreement. LCI calls and emails for sales and sends any orders to you. You send the order using your invoices, packing lists, and shipping labels. Your company will pay commission on any sales at the end of each month. A monthly fee is often negotiated though not necessary. Fewer services are offered for
vendors that do not pay monthly fee.
Customer relationship management
Graphic design (including packaging design and company rebranding)
Innovative marketing programs
Product display development
Product line placement and management
Sales growth and maintenance
Sales support and in-store demos
Seasonal starter packages
Territory sales management
List of Services
"Laura Crawford, Inc. has represented my company to the natural grocery market from 2013 to 2018 During that time they have done an exceptional job! Within two years they expanded our access to Whole Foods from one region to ten out of the eleven Whole Foods regions nationwide. In addition to sales, Laura Crawford, Inc. provided in store service by designing and facilitating the manufacture of displays as well as providing staffed demos and full natural marketplace admin support, and did a fantastic job overall. They also re-branded us when Whole Foods requested alignment of our materials to their global materials standards and, as well as provided their design services in order to select a name and logo for rebranding per Whole Foods Market’s request. In addition to establishing my Whole Foods Market business, Laura Crawford, Inc. was able to get our brand into NCG stores nationwide and expand our presence in that grouping of stores. Then when my partner and I wanted to sell our business, Laura assisted in finding us a buyer, and helped keep the line viable at Whole Foods during the period of time it took to do so. I have known and worked with Laura Crawford, Inc. principal, Laura Crawford for two decades and can confidently say that she is among the most capable, tireless, and hard-working sales reps I’ve had the opportunity to work with."